Supermarché was founded early 2016 when me and my two best friends decided to embark on the mission of taking on a disused georgian three storey retail unit, turning it into a creative space for us all to work on freelance projects and offer design services to businesses and brands. We also designed and made all of the products upstairs in the studio that we sold downstairs in the retail space. The retail was designed in a modular way so that we could change up the displays easily and make the room feel like a different space each week. The products we sold were prints, pottery, homewares & vintage clothing. As the project grew and word began to spread we then decided we needed to make our shop and studio space feel a little more like a brand. We then decided a logo and brand toolkit, and developed a clean, playful and modern e-commerce store to bring the positioning of our business online.